CF Malls -
Walk the Walk

Objective

Publicize the back-to-school partnership between Cadillac Fairview and the WE Foundation.

Idea

Turn the act of walking through any Cadillac Fairview mall into a charity walk for a WE cause.

On the Cadillac Fairview app, users selected their cause and turned on location services. Then CF donated $1 for ever 1km walked on-site.

The app also allowed users to match our donation, and share their walk on Facebook – so followers could donate as well.

With Walk the Walk, we helped people feel good about BTS shopping at Cadillac Fairview.