Tims Roll Up

Roll Up the Rim made a big change in 2021. Out with rims (thanks COVID), in with app-gameplay. So to spread the news, we decided to first say goodbye to the three words every Canadian hates most of all: Please Play Again.

And what better way to say goodbye than with a serenade from another Canadian icon: Sarah McLachlan singing ‘I Will Remember You’ to a Please Play Again cup (okay fine, Tims didn’t go through with this part. But we stand behind it so hard).

What we actually did was retire the Please Play Again cup to the Tim Hortons Museum in Hamilton.

And from then on out, it was all about ‘Every Roll Wins’ - a campaign so successful, they brought it back again later that year.