RGC

Responsible Gambling Council needed to educate young adults on the risks of gambling in a way that wasn’t snoresville. 

Enter Check Your (Re)flex, a video game kiosk designed to mimic the kind of mobile games kids play on the regular. But it wasn’t really about flexing your gaming skills - rather a secret biometric scanner in the joystick measured your level of stimulation. So when you got your ‘score’ at the end, you got a real-life lesson in how excitement can impair your judgment.